Cara Group
Cara Pet
Your Private Label Partner
At Cara Pet we have over 20 years of experience delivering high-quality, great-value products into some of the world’s most demanding retail environments. With operations in Australia, Europe, and China, we combine deep retail category knowledge with boots-on-the-ground sourcing and manufacturing expertise to deliver ranges that resonate with customers and deliver strong commercial outcomes for our partners.
We operate across multiple categories – from pet care to swimming pool care and home storage to packaging. This cross-category experience gives us a unique perspective.
We understand what makes private labels succeed, and we know how to create products that drive both customer loyalty and retailer profitability.
Our Strengths
Category Insight
We bring an insider’s view of how categories work. Our team has managed categories at retail and supplier level, giving us the ability to interpret customer behaviour, competitor positioning, and retailer strategy. We use this knowledge to build private label ranges that fill gaps, elevate value perception, and strengthen category performance.
Global Sourcing & Supply Chain
With sourcing offices in China and a network of long-term supplier partnerships, we can identify the right factories, negotiate competitive pricing, and manage production from end to end. Our local teams give us real-time oversight of quality, lead times, and compliance. Combined with logistics expertise, this means we deliver cost-efficient and reliable supply chains across markets.
Product Development & Innovation
We don’t just supply products – we co-create them. From concept to packaging to testing, to final production, our development teams translate retailer strategies into compelling product ranges. We focus on functionality, design, sustainability, and packaging innovation, helping private label ranges stand out on shelf while remaining cost competitive.
Quality & Compliance
Trust is essential in private label. We maintain rigorous quality assurance systems and uphold social and ethical compliance standards across all supplier partners. Every product is checked against retailer requirements, international standards, and our own benchmarks, ensuring consistent quality and protecting brand reputation.
Multi-Category Expertise
Our experience across pet care, pool care, home storage, and packaging gives us an edge: We see trends across categories and understand how to apply learnings from one to another. This allows us to cross-pollinate ideas and give retailers fresh thinking that delivers results.
Values & Responsibility
Sustainability, ethical sourcing, and transparency are central to how we work. We invest in partnerships with suppliers who share our values, and we support our retail partners in meeting their ESG commitments. This includes a focus on sustainable materials, recyclable packaging, and socially responsible factories.
How We Operate
Collaborative Planning: We work closely with buying and category teams to understand retailer objectives, then align product development and sourcing around those goals.
End-to-End Management: From concept development and factory selection through to compliance, shipping, and customs clearance, we manage every stage of the supply chain.
Data-Driven Decisions: We combine market intelligence with category data and shopper insights to guide product selection and range planning.
Agility & Scale: We adapt quickly to retailer timelines, promotional cycles, and supply chain challenges – while leveraging scale across our supplier base to secure cost advantages.
Our Teams
Sourcing Team
Based in Shanghai, our sourcing experts are in daily contact with factories. They oversee supplier selection, cost negotiations, quality checks, and audits. Their presence on the ground ensures transparency, speed, and accountability.
Category Teams
Our category teams work side-by-side with retailers. They bring commercial and strategic insight, helping translate shopper needs and retailer goals into ranges that win on shelf. With strong experience in retail buying and supplier roles, they are fluent in the language of retail profitability.
Why Retailers Partner With Us
We understand the pressures buyers and category managers face: hitting margin targets, innovating ranges, and delivering customer value.
We bridge the gap between retailer goals and factory execution.
We have the scale, systems, and people to deliver reliable supply, but we’re also nimble enough to move quickly.
We’re committed to long-term partnerships, not just transactions.
Reach Out to Us for More Information
We value your inquiries and are here to assist you. Whether you have questions about our offerings or need more information, don’t hesitate to reach out. Your feedback is important to us.